Digital Law- AI Act to Metaverse
From self-learning machines to immersion in digital worlds. The rise of new technologies, such as artificial intelligence (AI), and the creation of semi-real/digital worlds has gained momentum. The buzzword metaverse and the use of new technologies is opening up new opportunities for large enterprises and startups and the chances to revolutionize classic business models and products.
However, the great advances of AI technologies do not only bring benefits, but also harbor uncertainties that need to be overcome. In order to drive innovation, efficient and secure legal solutions need to be developed.
Entering a metaverse – whether via augmented reality or fully virtual – also requires a well-thought-out strategy. As marketing, e-commerce and other areas of life shift further and further into a purely digital world, legal risks also transfer into the virtual space. Solution-oriented legal expertise is needed to safely address typical issues in the metaverse as well.
What EY Law can do for you
We accompany and advise our clients in the legal analysis and market-oriented structuring of their business model and the use of new technologies. With our expertise and focus on digital law, we can develop targeted, innovative and future-oriented solutions even for previously unresolved legal issues. Through our comprehensive and reliable advice on the legal problems of tomorrow, we already put our clients in a pioneering role today. In cooperation with EY IT experts, we can ensure even more comprehensive advice.
With our industry knowledge and in-depth expertise, we also represent our clients before Austrian and European authorities and courts and support them in coordinating and communicating with them.
Our services include:
Legal analysis of your digital business model (e.g. use of Artificial Intelligence, metaverse platforms, digital metaverse presence).
“Privacy compliance” when using AI technology, a digital metaverse presence, etc.
Analysis and structuring of your digital business model based on civil and consumer protection regulations, in particular taking into account the E-Commerce Act, the Distance and Off-Site Transactions Act and the Distance Financial Services Act
Advice and support on entering the metaverse (e.g. analysis of the legal framework, assessment of potential risks in coordination with the business model)
Legal advice on the development of a company-wide metaverse strategy
Analysis of consumer law implications in the digital context (e.g., rights of withdrawal, transparency of general terms and conditions)
Advice and support in the drafting of general terms and conditions with regard to the use of Artificial Intelligence or digital commerce in the metaverse, among others
Preparation for the EU-wide AI Act (e.g., ensuring compliance, legal assessment of AI technology against potential threats)
Legal analysis of the protection and licensing of AI applications, including copyright and competition law aspects